Chief Marketing & Experience Officer
New York, NY
Roundabout Theatre Company
Date Posted: 8/29/2025
About the Opportunity
This is a rare opportunity to help shape the future of one of the nation’s largest and most dynamic theatre companies, and influence the New York theatre landscape at large. Roundabout Theatre Company seeks a strategic and imaginative leader to oversee its earned revenue strategy and experiential brand----someone who can unite diverse revenue generating functions and touchpoints in a cohesive, audience-centered vision for growth. The Chief Marketing & Experience Officer will serve as a key partner to the Chief Advancement Officer in stewarding a sustainable financial future while expanding Roundabout’s reach, relevance, and impact. The Chief Marketing & Experience Officer will lead with both head and heart, bringing together subscription and ticketing programs, loyalty strategies, partner services, and new product innovation, while also crafting a unified brand and communications approach that powers everything from media relations and marketing to audience services and digital engagement. As the hub for institutional visibility and audience connection, they will elevate the full lifecycle of engagement, from first click to lasting loyalty. This leader will harness the power of data, storytelling, and cross-functional collaboration to drive strategic decisions, inspire teams, and transform how audiences experience the organization, both on and off the stage.
About Roundabout Theatre Company
Roundabout celebrates the power of theatre by spotlighting classics from the past, cultivating new works of the present, and educating minds for the future. Since its birth in 1965 in a converted supermarket basement, Roundabout Theatre Company has become one of the largest and most influential not-for-profit theatre companies in the nation, and the only one to own and operate multiple Broadway venues. With a $58 million annual operating budget, Roundabout produces a dynamic mix of plays and musicals across three Broadway and two Off-Broadway stages. Its productions have earned dozens of Tony®, Drama Desk, and Obie Awards, with landmark revivals and world premieres that have helped shape the American theatrical canon. Beyond its stages, Roundabout is a national leader in arts education and community engagement. Its robust educational programming serves over 24,000 students and educators annually, offering transformational experiences that ignite the future of young people through career training, access initiatives, and classroom partnerships. The company is deeply committed to reducing barriers to theatergoing. Now at a pivotal moment in its history, Roundabout is preparing for a new chapter of leadership and innovation. Following a period of transition, the company will welcome a co-leadership model in 2026, with acclaimed director and theatre leader Chris Ashley as Artistic Director and Executive Producer and general manager Rebecca Habel as Managing Director. This marks an inflection point for the institution and an opportunity to advance a collaborative culture, reimagine the future of theatrical production and engagement, and deepen Roundabout’s legacy and brand as a vital cultural institution.
Job Description
The Chief Marketing & Experience Officer leads Roundabout Theatre Company's strategy for earned revenue generation and experiential brand strategy. This leader brings together cross-functional teams to shape how Roundabout grows, connects, and delivers value to audiences. The Chief Marketing & Experience Officer will report to the Managing Director and build and maintain a strong working relationship with the Artistic Director. They will oversee and support a senior team, including Director, Culture & Engagement for Audiences; Director, Criterion Ticketing; Director, Marketing; and long-standing press agent, Polk & Co, and collaborate with senior staff members to achieve organizational goals.
Leadership
Set the strategic vision and lead the marketing, communications, and audience services teams to meet Roundabout’s business goals
Oversee activation of all owned, earned, and paid channels, including digital and social media, CRM, email marketing, press/communications, call center, box offices and more
Lead and mentor a team of three senior-level direct reports, and support external press, creative and advertising partners
Foster a culture of empowerment and cohesion, ensuring proactive communication and strategic alignment across teams
Stay abreast of industry trends and cultural movements and thoughtfully initiate forward-looking change
Ensure Roundabout delivers on its commitment to building an American theatre that thrives on diversity and makes its shows welcoming and accessible to all
Seize momentum of recent changes to catalyze organizational innovation
Revenue Generation
Meet annual ticketing revenue expectation of $21 million (and growing) through subscriptions, single tickets, rentals and ticketing services, and other activities
Lead progressive reinvention of Roundabout’s business model, rebuilding subscriptions while developing new products in response to changing consumer preferences, purchasing behaviors, and gaps in the market
Collaborate with senior leadership team on budgeting and forecasting, including data-rooted revenue projections and identification of new revenue streams
Support the Director of Criterion Ticketing in growing technology infrastructure offerings that drive revenue across a network of cultural partners/offerings
Develop an executable sales strategy across product lines
Marketing & Communications Strategy
Provide partnership to the Director of Marketing, who leads teams responsible for email marketing, social media, content production, creative services, advertising, and promotions • Support the Director of Marketing in delivering cutting-edge production-level campaigns that evolve dynamically to meet business objectives
Communicate the mission and activities of Roundabout Theatre Company in bold, creative, and inclusive ways, developing an identity and voice that transcend any one experience and capture market share in the attention economy
Influence and guide institutional-level internal communications, working with executive leadership, human resources, and other colleagues to identify messaging opportunities
Strengthen institutional storytelling through effective resourcing and collaboration
Oversee media relations team and ensure visibility across legacy and new media
Technology
Provide partnership to Director of Criterion Ticketing, who leads teams responsible for business applications, analytics, CRM administration, and web development
Guide prioritization of technology enhancements, resourcing decisions, and the exploration of new capabilities that support revenue growth, audience engagement, and organizational efficiency, in line with Roundabout’s long-term vision
Leverage Roundabout’s proprietary access to data to uncover insights and drive realtime, high impact decisions
Audience Engagement & Growth
Provide strategic oversight and advocacy in support of audience services, ensuring a welcoming, inclusive experience across box offices, call centers, and front-line staff
Guide audience development and engagement strategies in partnership with Education & Community Partnerships, General Management, and Artistic teams
Foster consistent messaging and experiential design across all touchpoints to position the institution as a home for cultural conversation and connection
Collaborate with Artistic department to connect audience motivations and growth opportunities to season planning
Collaborate with the Chief Advancement Officer to identify opportunities to deepen audience affinity and grow contributed revenue through engagement pathways
Desired Skills & Qualifications
10+ years of senior marketing leadership in the arts or live entertainment industry
Strong understanding of the nonprofit theatre landscape as well as commercial theatre in New York City
Track record of meeting revenue targets through performance marketing, revenue management, and product innovation
Demonstrated experience developing strategic brand positioning that advances institutional identity, visibility, and impact
Ability to navigate a complex, cross-functional environment with diplomacy and good humor
Ability to galvanize internal and external stakeholders toward a shared vision
Proven experience building and leading high-performing teams, with an inclusive approach that values diverse perspectives, identities, and lived experiences • Genuine passion for the mission of Roundabout Theatre Company
Compensation
Roundabout Theatre Company offers a competitive compensation and benefits package, with a salary range between $225,000 - $250,000 and a generous benefits package that includes medical plan paired with a health reimbursement account, dental, vision, 401k with 5% employer contribution, LTD, and life insurance. This role receives up to 26 days of paid time off. This position is required to be in-person at Roundabout Theatre Company’s offices in New York City at least 3 days a week. We currently operate on a hybrid schedule with 3 days in-person and 2 days remote, when schedules allow.
Application Instructions
The Chief Marketing & Experience Officer search is being conducted on behalf of Roundabout Theatre Company by Tom O’Connor Consulting Group, a New York-based executive search and consulting firm specializing in the arts and culture industries. The search is being led by VP, Consulting & Growth Rachel LeFevre-Snee and President Tom O’Connor with support from the TOCG search team. To apply, visit the online application and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.
Applications will be accepted until this role is filled. We encourage you to apply by September 15, 2025, for priority consideration. Interviews may begin at any time, and we encourage you to apply as early as possible for best consideration. Please note that applying before the priority deadline does not guarantee an interview, and all applicants will receive a response regarding the consideration and status of their candidacy. No phone calls, please.
Not sure you meet 100% of our qualifications? Research shows that cis men apply for jobs when they fulfill an average of 60% of the criteria, while others tend only to apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.
