Events Marketing Manager
Remote/Gettysburg, PA
Open Minds
Date Posted: 8/28/2025
Description
OPEN MINDS is the premier market intelligence and management consulting firm focused on serving consumers with complex needs. Our organization is the management thought leader in the behavioral health, cognitive disability, and social support sectors (for more information, see www.openminds.com).
Founded over 30 years ago, our mission is to provide the organizations serving these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness – facilitating organizational growth and sustainability.
Our cutting-edge market intelligence is delivered in two key methods – as digital content assets and through executive education. Center to our executive education delivery is our annual institute and summit series, or “events”. This role is instrumental in ensuring the success of our events by using the latest marketing strategies and best practices to reach our audience in the health and human services field.
This is a full-time position with salary and benefits. Candidates must reside in the continental United States. Travel to OPEN MINDS educational events is required.
Responsibilities:
Lead the development of monthly and yearly marketing plans to promote the five major OPEN MINDS Events throughout the year to meet attendance goals
Lead the design and development of the company’s Events web pages and use SEO best practices to drive organic traffic to the education event web sites
Manage daily maintenance of company’s Events web pages using Word Press with agenda updates and changes
Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable
Create, manage, and evaluate the design and development of events marketing materials using OPEN MINDS branding, including but not limited to print brochures, events signage, post cards, email blasts, web page content, press releases, social media assets, LinkedIn, Google Ads, short videos etc.
Lead the development of materials including session descriptions that will drive attendance by health care executives to OPEN MINDS Events
Create Events market positioning and taglines for all five events in collaboration with team
Coordinate marketing calendar across organization for maximum input
Requirements
Three or more years of demonstrated experience developing and executing marketing plans, preferably in the healthcare field
Demonstrated experience developing and coordinating successful outbound email campaigns (Mail Chimp preferred)
Demonstrated experience developing optimized promotional landing pages (Wordpress or HTML/CSS knowledge)
Demonstrated ability to develop and execute external online promotional campaigns and social media campaigns, such as LinkedIn InMail campaigns
Demonstrated experience developing marketing content and market positioning, preferably in the healthcare field
Knowledge of Google Adwords, Google Adsense, and pay-per-click marketing strategies
Effective knowledge of a wide variety of web-based and computer-based design applications including the Adobe Creative Cloud Suite
Strong organizational and project management skills
Good interpersonal skills, with the ability to interact with a variety of people across the business development, publishing, and executive teams
Ability to work independently and with little supervision to manage numerous tasks with competing deadlines
A bachelor's degree in marketing/communications, healthcare, or a related field
Ability to travel to five institutes a year
Salary Description
$60,000 to $80,000 per year
