Vice President, Strategic Communications
Hendersonville, NC
Formation PR + Brand
Date Posted: 9/17/2025
Formation PR + Brand is a strategic communications agency. We build bold brands and wildly useful strategies for the innovators, changemakers and do-gooders who move our world forward. We have a simple mission built on four key pillars that represent how we work and why we do what we do. They are: Listen. Create. Empower. Impact.
Formation employees play a pivotal role in delivering on our mission. Expertise and curiosity drive our nerdy group of creatives and thinkers to achieve results that set us — and our clients — apart.
Our clients work in philanthropy and nonprofits, higher education, healthcare, and regional and economic development. Our team excels in public relations strategy and management, brand strategy and development, strategic communications planning, digital content strategy, and media planning and buying services.
Each team member contributes their expertise, creativity, and dedication to ensure our clients’ success. At Formation PR + Brand, we believe that collaborative innovation and commitment to excellence allow us to make a difference in the industries and communities we serve. If you're driven to make an impact and eager to help our clients succeed, you’ll find a place to thrive here.
Vice President, Strategic Communications
Formation PR + Brand’s Vice President (VP) of Strategic Communications is responsible for leading teams in the successful development and execution of comprehensive communications strategies for our clients. In this role, they also oversee various aspects of the agency's communications services, including media relations and PR, marketing and communications. This role requires strong leadership, strategic thinking, and experience in various communications channels.
Key Responsibilities
Strategic Planning
Client Management
Team Leadership
Content Creation
Media Relations
Crisis Management
Client Industry Knowledge
Requirements + Skills
Minimum of 12-15 years in strategic communications, public relations, or marketing, with a track record of successful client management and project leadership.
Bachelor’s or master’s degree in Communications, Marketing, Public Relations, or a related discipline preferred.
Strong strategic thinking, client relationship management, and leadership abilities.
Exceptional written and verbal communication skills, with attention to detail and an ability to convey complex ideas simply and effectively.
Proven project and time management skills, with the ability to oversee multiple teams and projects, at times supporting teams in the completion of tasks in order to consistently meet deadlines.
Demonstrated ability to lead multiple projects and teams.
Clearly understands how to build, manage and ensure adherence to project budgets.
Proficiency in writing for a diverse set of clients with a variety of audiences.
Ability to work independently and collaboratively in a team environment.
Experience in communications that supports philanthropy and nonprofits, higher education, healthcare, or regional and economic development is preferred.
Team Member Attributes
Understands and can adapt to multiple work systems and processes.
Approaches client work with humility.
Embraces and understands change, navigating it with calm and professionalism.
Demonstrates Formation PR + Brand’s values of integrity, intention and flexibility.
Upholds a collaborative workplace culture.
Operates in an ethical manner at all times.
Additional Details
Direction and Supervision
The VP, Strategic Communications functions as a key member of the senior leadership team, working closely with the CEO, Director of Operations and Creative Director to support strategic planning and overall business functions and operations, ensuring the broader team has what they need to succeed.
The CEO will provide strategic feedback and support, and conduct annual performance reviews for this role. The VP, Strategic Communications will, in turn, provide guidance and oversight to Senior Associates, Associates and Coordinators within the Strategic Comms team, conducting performance reviews for these positions.
Location
Formation PR + Brand is located in the charming town of Hendersonville, NC, in the mountains of Western North Carolina. We are roughly equidistant between Greenville, SC, and Asheville, NC, and less than a half hour’s drive from the entrance to Pisgah National Forest, offering numerous places to hike, bike, swim, paddle, and seek out adventure.
Our agency values collaboration and being face-to-face with one another to exchange ideas, share insights and grow together as a team. We typically follow an office-first hybrid work model, with an expectation that employees will be in the office a minimum of three days per week, with flexibility to work remotely the remaining days.
We understand that the ideal candidate for this position may not be able to fully adhere to our current office-first hybrid work model, and we encourage interested candidates to provide their optimal work scenario in order to align with our values of collaboration and opportunities for shared growth and insights
Employee Classification
Full-Time, Salaried, Leadership
Compensation and Benefits
$120,000 - $180,000 annually
PTO & Holiday Schedule
401K with company match
Dependent Care FSA
Discretionary Bonuses
Flexible schedule
Application and Interview Process
If this position sounds like a fit for your skills and expertise, please submit your application package to info@formationpr.com.
