School Marketing Specialist
Bedford, OH
Bedford City School District
Date Posted: 7/25/2025
Description
The School Marketing Specialist plays a key role in promoting the Bedford City School District’s image, programs, and initiatives. This position is responsible for developing and implementing comprehensive marketing and communication strategies that enhance public awareness, celebrate student and staff achievements, and foster engagement among families, staff, and the broader community.
The Coordinator leads efforts to maintain consistent and effective branding across all platforms, manage the district’s digital presence, and support media relations. The position works closely with district leadership, school teams, and external stakeholders to ensure clear, timely, and strategic communication that aligns with the district’s mission and priorities.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred)
Minimum of 5 to 7 years of experience in marketing, communications, or public relations
Demonstrated success in digital marketing, branding, and media engagement Proficient in Microsoft Office Suite, Google Workspace, and content management systems (experience with Adobe Creative Suite a plus)
Excellent written, verbal, and visual communication skills
Strong organizational and project management abilities
Ability to work collaboratively across multiple departments and stakeholder groups
Experience managing social media and web content for an organization
High attention to detail, ability to meet deadlines, and evidence of strong attendance and reliability
Experience working in or with K–12 educational environments preferred
Job Responsibilities
Marketing & Branding
Develop and execute integrated marketing plans to promote district priorities, achievements, and initiatives
Ensure consistency in messaging, visual identity, and tone across all district publications and platforms
Create and distribute promotional materials including brochures, signage, flyers, advertisements, and videos
Manage print and digital branding assets to maintain a cohesive district identity
Digital and Media Communications
Maintain and regularly update the district website and social media accounts
Monitor and respond to public inquiries through digital channels in a timely and professional manner
Create engaging, informative, and accessible digital content that highlights school success stories and district news
Serve as the district’s media liaison, preparing press releases and coordinating with local news outlets as needed
Support emergency and crisis communication in coordination with district leadership
Community and Internal Engagement
Collaborate with school administrators to support communication at the building level
Coordinate messaging for key district events and initiatives
Strengthen community relationships through clear and consistent outreach and storytelling
Assist with the planning and promotion of community events and school-wide celebrations
Work Environment
Full-time, office-based position with standard weekday hours
Expected evening or weekend hours required for events and to assist in resolving district matters
Frequent collaboration with administrators, educators, and external partners
Fast-paced work environment requiring adaptability and strong time management
Use of computers, cameras, video editing tools, and other digital communication tools
On-site presence required with regular visits to school buildings and district events
This job description is subject to change and in no manner states or implies that these are the only duties and responsibilities to be performed by the employee. The incumbent will be required to follow the instructions and perform the duties required by the employees supervisor, appointing authority.
The information contained in this job description is for compliance with the Americans with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.
