Digital Engagement & Analytics Specialist

Raleigh, NC

Food Bank of Central & Eastern NC

Date Posted: 5/30/2025

POSITION SUMMARY 

Hunger and poverty are not primarily the result of personal choices or circumstances; they are deeply rooted in systems that deny opportunity and provide insufficient safety nets for common crises such as illness or loss of income.  This is the true story of hunger — and as Digital Engagement & Analytics Specialist, you will play a key role in implementing data-driven digital strategies that connect with communities and drive action to end hunger and its root causes.  

In collaboration with cross-department colleagues and partner vendors, you will develop and implement strategies across the organization’s website, email, digital, SMS and social media channels to create effective ladders of engagement. You will harness digital metrics, A/B test results, and other key performance indicators to recommend adjustments and optimize campaign performance. This role brings both long-standing best practices and new innovations to bear in driving many aspects of the organization’s digital outreach efforts — including analytics, automation, and SEO-related vendor relationships. You will maintain a user-centered approach that ensures members of the broader community can easily access essential resources, information, and opportunities for action to end hunger for good. 

ESSENTIAL FUNCTIONS 

What You’ll Bring:

You are an accomplished digital marketing, engagement, and/or organizing professional who cares deeply about people in our community who are experiencing food insecurity. You have a background in social channel management, content creation, and digital analytics — as well as demonstrated accomplishments boosting brands and driving action online.   

 The successful candidate will also bring a sincere interest in collaboration and continuous learning within a growing communications and public policy team; a firm belief in the Food Bank’s vision for a future where no one goes hungry; and a strong commitment to disrupting systems that drive poverty in our communities.  

What You’ll Do:

Digital Outreach & Engagement (60%) 

• Support strategy and day-to-day management of the Food Bank’s digital channels (social media, email, website and more) — collaborating to create high-impact multilingual content that drive engagement and action 

• Collaborate with communication teams to manage email communications and automated series, including support for departments in editing and disseminating e-newsletters and activations

• Work with cross-department colleagues and vendors to establish content calendars and targeted audiences — testing and refining tactics across digital channels, including paid digital advertising

• Monitor and respond to social media, email and peer-to-peer text channels, with support from the communications operations team

• Strengthen organizational relationships through a growing and engaged digital community   

Analytics & Insight (30%) 

• Combine digital analytics and industry best practices to optimize performance across platforms

• Evolve baseline measurements for traffic and engagement — and drive improvements in content production and placement that can help increase audience reach, engagement and impact

• Advise colleagues on identifiable trends and recommendations based on digital analytics, communicating results effectively by telling the story behind the data   

 Internal & External Community Support (10%) 

• Communicate with Food Bank supporters and community members via email, SMS, direct message, and other digital channels — referring or responding to queries in a timely manner

• Collaborate with the Director of Internal Communications & Creative Services to develop and manage internal collaboration and knowledge-sharing platforms

• Support the Director of External Communications & Engagement in oversight of intern program and related activities 

MINIMUM REQUIREMENTS, QUALIFICATIONS, & EXPERIENCE 

Requirements: 

• Deep passion for eliminating hunger and its root causes

• Five or more (5+) years in digital roles supporting non-profits, creative agencies, government entities, community-based organizations, advocacy initiatives or political campaigns

• Note: additional education or training may be substituted for work experience 

• Demonstrated success managing social media communities — including Facebook, Instagram, Threads, LinkedIn, BlueSky/Twitter/X, and video-first platforms like TikTok and YouTube

• Significant experience with SproutSocial, Hootsuite or other social media management tools 

• Strong writing and editing skills (in English) across print and digital mediums, with an eye toward search engine optimization (SEO) and consistency in voice

• Full understanding of the latest techniques in analyzing and optimizing digital campaign performance, including use of Google Analytics and/or Google Data Studio

• Expert user of website content management systems, such as Craft or WordPress

• Ability to translate complex concepts and data into communications that resonate with non-expert audiences

• Comfort tracking collaborative, cross-department projects and initiatives in diverse, multi-faceted organizations

• Ability to take initiative and thrive within a creative, responsive and fast-paced culture

• A valid driver’s license is required, with some expected travel within the service area

Though not required, exceptional candidates may have any of the following skills:

• Lived experience of food insecurity and / or the systemic inequities that drive hunger and poverty

• Advanced study or certification in the communications and marketing space (ex: Digital Media, Digital Advocacy, Digital Analytics, etc.)

• Understanding of and interest in the intersection of social service delivery, grassroots policy advocacy, and racial and economic justice

• Written and oral proficiency in Spanish or other languages commonly spoken by people facing food insecurity in our region: Arabic, Cantonese, French, Mandarin, or Vietnamese

• Experience with common Customer Relationship Management (CRM) database functions, especially EveryAction / NGP-VAN or Blackbaud / Raisers Edge NXT

• Awareness of current events and news in anti-hunger efforts, federal food assistance programs (SNAP, WIC, etc.) or general social / human service initiatives

• Familiarity with the dynamic political and policy landscape in North Carolina 

PHYSICAL DEMANDS

 While performing the essential functions of this position, the employee is regularly required to talk, hear, and interact without deliberate impediment (e.g., wearing or listening to headphones, etc.).  The employee is often required to sit and use their hands and fingers to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb, balance, lift and/or move up to 10 pounds, and to stoop, crouch, or crawl. Additional abilities required by this job include close vision. 

SUPERVISION EXERCISED

 The Digital Engagement & Analytics Specialist works with a team of digital and storytelling professionals – as well as key vendor and contractor relationships. Reporting to the Director of External Communications & Engagement, the specialist will also collaborate regularly with the department’s branding and creative services team to bring Food Bank content, stories, and actions to life. 

CONTACTS

• Daily collaboration with Food Bank staff, partners, allies, and vendors

• Regular engagement with the public via digital channels and in-person events 

• Periodic interactions with media outlets, public officials, and other community leaders 

WORKING CONDITIONS 

• While performing the responsibilities of the job, the employee will be required to work in an office setting based on business needs directed by their manager. 

• Frequently, the employee will be required to drive an automobile throughout the Foodbank's 34-county service area (vehicles are provided as needed for work travel). 

• The employee will be required to interact with Food Bank personnel in the warehouse(s). In doing so, the employee will occasionally be exposed to moving mechanical parts and vehicles. 

• Expected public interaction one-on-one, in small group settings, and in larger gatherings

• The noise level in the work environment is usually quiet to moderate. 

EQUAL OPPORTUNITY EMPLOYER 

We believe strongly in the power of lived experience — and we actively seek individuals who have experienced hunger and its root causes to join our team. Our organization is stronger because of the leadership of people who have faced food insecurity in their own lives and/or hail from historically under-represented communities. The Food Bank is an equal opportunity employer known for our core values of Respect, Integrity, Compassion, Dedication, Teamwork, and Fun. We do not regard race, color, religion, national origin, age, sex, pregnancy, marital status, disability, genetic information, veteran status, sexual orientation or any protected class characteristic when seeking to hire.  This practice, in addition to hiring, applies to our recruiting, training, transfers, promotions, job benefits, pay, dismissal practices, social and recreational activities, and any other term or condition of employment.