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Six Steps to Changing Hearts and Minds—For Good

When the Gallup organization first surveyed Americans about same-sex marriage, only 27 percent supported marriage equality. Today, more than 60 percent support it. Millions of people changed their minds, thanks to a narrative change campaign that succeeded against enormous odds.

This session will look at the surprising science behind the success of the marriage equality movement, with a powerful framework and practical advice for achieving what social scientists call “durable” attitude and behavior change.

Below, watch the video or listen to the podcast.

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