Creating an Inclusive Brand for an Historic Community Foundation
Since 1919, The Saint Louis Community Foundation has stood for giving in St. Louis. Through DAFs, the Foundation made an impact, but diverse voices were missing. After a rebrand in which the organization intentionally worked through symbols, images and language to ensure more people could see themselves in philanthropy, leadership thought they were evolving quickly. COVID, George Floyd, and an election year are proving they have more work to do. Join our discussion with the marketing director as she shares her experiences of being a work-in-progress and leading an established organization through change.