Laura Schwinkendorf

Laura Schwinkendorf (she/her/hers) is Barefoot PR’s strategy guide, leading the work to build Communications Roadmaps for clients. Laura has an eye for opportunity and a mastery of tactics that work. As she learns about a client’s audiences and the outcomes they hope to achieve, Laura develops Editorial Calendars, Story Banks, Big Ideas and Tactical Plans to guide clients through the actions they need to take to infuse purpose into their communications. When she is not at work, Laura volunteers her time as a board member for Youth on Record.