Jennie co-founded Mission Minded in 2002 and has created hundreds of powerful brands for nonprofits nationwide ever since. Jennie’s passion is helping nonprofit leaders clarify how they talk about their work, leading to greater organizational vitality and stability, revenues, and expanded ability to deliver on the mission.

A former adjunct professor in the Graduate School of Business and Professional Studies at the University of San Francisco, and Marin County CASA volunteer, she is currently a member of Development Executives Roundtable, Association of Fundraising Professionals, and Annual Fund and Admissions Committees at Marin Country Day School.

Prior to founding Mission Minded, she was Chief Marketing Officer for the American Red Cross Bay Area chapter.