Digital Communications Specialist

Working America

Washington, DC

Date Posted: 4/12/2024

Salary Range:$75,490.00 To 75,490.00 Annually

At Working America, we believe in the power of collective action. Our mission is driven by the stories of working individuals who, together, can bring about significant change. With a membership of four million voices, our reach spans across various sectors, organizing those without the benefit of a union. As the community affiliate of the AFL-CIO, we unite working people around a shared economic agenda.

The Digital Communications Specialist is responsible for the implementation of media communications projects, including supporting content creation, setup and editing across advertising platforms, and monitoring performance across content channels. The position is also responsible for using available analytics to track and assess campaign performance and support Working America’s public opinion projects.

Reports to: Director, Media Strategies

DESCRIPTION OF DUTIES:

• Develop content for member and campaign communications, including but not limited to developing print materials, writing text messages, drafting emails, online petitions, and other digital content;

• Expand the organization’s use of social media tools to tell our story through digital and print media to reach target audiences, including opinion leaders, reporters, public officials, and members;

• Conduct experiments and rigorously track outcomes of communications campaigns, from A/B testing email subject lines to web ads, etc., and develop best practices and shared learning;

• dentify and develop strategies aimed at building and retaining membership segments, and help measure and analyze the effectiveness of such strategies;

• Develop, execute, track performance, and optimize digital media plans, including direct response, persuasion advertising, and other marketing campaigns. Specific tasks to be performed include but not limited to:

  • Copywriting

  • Campaign & ad group programming

  • Keyword and automated bidding strategies

  • Regular optimization

  • Measure, analyze, and report on campaign performance to uncover actionable insights that will increase efficiency and performance of digital marketing efforts.

• Develop and maintain an informed awareness of topics of interest to Working America to most effectively carry out duties;

• Cross-functional support of all communications needs;

• Stay current with industry best practices and evaluate emerging technologies.

• Other duties as assigned.

QUALIFICATIONS AND SKILLS NEEDED:

• 2-4 years of experience in digital communications and social media required; communications experience in a labor, progressive, or political campaign environment preferred;

• Ability to set up ads in platforms like Google Ads, Meta Business Manager, Programmatic DSPs (StackAdapt, MiQ, etc.) 

• Understanding of digital metrics with a proven track record of building approaches across a broad mix campaign types

• Knowledge of different CRMs to run acquisition campaigns into (BSD, Hubspot, Action Network, NationBuilder, etc.)

• Understanding of conversion events, pixels and analytics platforms like Google Analytics 4

• A technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving digital landscape.

• Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class.

• Excellent verbal and written communication skills;

• Excellent interpersonal skills, ability to work with people from diverse backgrounds and cultures, and ability to work independently as well as on a team;

• Demonstrated ability to be flexible and able to adapt quickly to meet project needs;

• Demonstrated experience meeting tough deadlines and providing fast turn-around of quality communications and working in a high-pressure environment;

• Strong personal planning, motivation, and time management skills, with an ability to operate in a highly organized fashion;

• Demonstrated political skills and good judgment;

• Strong background in, or strong familiarity with, the labor movement, movements for progressive social change, and political or issue campaigns;

• Demonstrated interest in making a career in the labor movement.

Location: Washington, DC

Position Type:

• Full-time/regular

• FLSA classification: Exempt

Starting salary is $75,490. Includes medical insurance and 401(k) with employer contribution. Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.