Talking to Ourselves? A Critical Look At Annual Reports in Foundation Communications
Philanthropy faces an awareness deficit, according to a survey of engaged Americans. Our question: Are annual reports part of the problem or a solution? Based on research we’ve done, and which is summarized in the report “Talking to Ourselves”, is that while annual reports were once a valued medium that helped increase foundation transparency, new online media, with its capacity for ongoing updates, had supplanted the need for once-a-year publications. With websites serving as the primary source of foundation communications, it appears that the cost of highly produced annual reports have exceeded their benefits.