Digital Strategy Essentials: Measurement Worksheet
This worksheet was originally created by Threespot for the Spring/Summer 2016 issue of Change Agent. It is designed to help you take meaningful action on your next big idea. For more, see #1. Project Vision, #2. Audience, and #3. Brand.
Hone your approach to measurement.
Showing that your efforts have achieved your goals is the mark of a mature comms department and helps demonstrate what’s a worthy investment. Still, pitfalls happen and “big” data becomes overwhelming data. It’s helpful to remind ourselves about the forest. Let’s see if we can learn how Dick and Jane approach measurement.