Communication Matters — Transparency
Communication Matters is a research project commissioned by The Communications Network, designed to identify the foundations for effective strategic communications in the social sector. The model for successful organizations incorporates brand, strategy, culture, and action. Transparency is an attribute of Culture.
Openness drives mission. Social change organizations that operate transparently build trust with their stakeholders, which helps advance their mission.
Consider the personal qualities that distinguish a trustworthy friend from one who is less reliable. People we trust are more honest, modest, forthcoming, and willing to discuss difficult topics, including their own mistakes and shortcomings.
So, too, with foundations and nonprofits. When you are truly open about governance, finances, investments, HR policies, partnerships, your grantmaking processes and programmatic performance, you help grow a culture of trust and transparency. And that, in turn, helps you achieve your goals.
According to the Glasspockets.org, a Foundation Center initiative and Communication Network partner that champions philanthropic openness in an online world, transparency:
- Strengthens credibility
- Increases public trust
- Improves relationships with constituencies and regions served
- Reduces duplication of effort among organizations who care about the same issues
- Facilitates greater collaboration and collective problem solving
- Cultivates a community of shared learning and best practices