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Digital Strategy Essentials: Brand Worksheet

This worksheet was originally created by Threespot for the Spring/Summer 2016 issue of Change Agent. It is designed to help you take meaningful action on your next big idea. For more, see #1. Project Vision, #2. Audience, and #4 Measurement.


Know who you are.

A nonprofit identity is an ever-changing mix of history, ownership, programs, stakeholders, audiences, goals, purpose, and quite a few donors. The best nonprofits make sense of this mix, and show who they are through the work that they do. These orgs know the answer to, “Is this right for us?” You can call this a “brand” or a “persona,” but it’s simply a public identity. What’s yours?

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