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Digital Strategy Essentials: Audience Worksheet
This worksheet was originally created by Threespot for the Spring/Summer 2016 issue of Change Agent. It is designed to help you take meaningful action on your next big idea. For more, see #1. Project Vision, #3. Brand, and #4 Measurement.
#2. AUDIENCE
The Who and the What.
Be clear about what you want from your audience and what your audience wants from you, and be honest about the hurdles you must overcome to be memorable.