With a B.A. in social communication and journalism from the University of Antioquia, Colombia, Lyda started her career in that country working in news stations and television shows as a reporter, anchor, and producer. She was also executive producer at A Noticias, one of Colombia’s leading television stations. Lyda joined Mary’s Center in 2002. She conducts outreach to local and national media outlets, and works with the development team to increase community awareness and media exposure for Mary’s Center. She is also responsible for fostering internal and external communication and for maintaining Mary’s Center’s social media and website. Lyda holds a Master’s degree in Public Relations and Corporate Communications from Georgetown University.