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Senior Manager, Marketing

National Geographic Society (NGS)

Washington, D.C.

Date Posted: 11/04/2022

How You’ll Contribute

National Geographic Society (NGS) is embarking on an exciting period of growth and innovation which includes expanding its in-house engagement and marketing team and building an advancement communications group to support the organization’s fundraising, programmatic and mission-oriented goals. With a focus on brand and digital engagement, NGS is building an entrepreneurial team of in-house expertise comprised of strategic communications, marketing, digital and multi-media professionals housed within the communications division of NGS.

The Communications Division leads the development and execution of integrated communications and marketing strategies to further the mission of the National Geographic Society and advance its position as one of the world’s most trusted non-profit organizations and global brands. Driven by the Society’s vision to be more globally known for its impactful Explorer-led mission programs, the Division’s creative and strategic minds develop strategic communications, marketing campaigns, creative, content, and media to promote the Society’s strategic plan and key priorities. The Division comprises six departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.

The Engagement and Marketing Strategy department is an exciting and growing team within the Communications division at NGS. The department defines and implements an engagement strategy for the Society to deepen relationships with our core audiences and market our key products and services in education, museum and events, Explorer-led programs, and fundraising. Supporting a culture of philanthropy is crucial to the Society and this group leads all advancement marketing and communications efforts to ensure fundraising goals are realized. The team is driven by a deep understanding of audience behaviors and motivations — designing digital experiences, outreach campaigns, and acquisition strategies to meet their needs.

Through partnerships, challenges, projects, and community activations, the National Geographic Society empowers youth to act in their communities and work collectively with others. A skilled omnichannel marketer and leader in data-driven decision-making, the Senior Manager, Marketing develops and executes outreach strategies to engage educators and young people in our mission, build the next generation of Explorers, and generate interest and participation in our Youth Initiatives – in particular, an exciting new global youth challenge to reach young people (ages 13-18) and catalyze problem-solvers, advocates, and stewards for the planet.

The Sr. Manager directs marketing campaigns for our Youth and Education programs to generate leads, drive acquisition, increase engagement, and facilitate the growth, identity, and visibility of the National Geographic brand and key initiatives with target audiences. They will work with our internal and external partners to create content and unified campaigns that span owned media platforms, paid digital marketing, email marketing, advertising, direct mail, SMS, and new channels and platforms in support of our youth and education initiatives. This position reports to the Senior Director, Integrated Marketing.

Your Impact

Responsibilities Include:

  • Campaign Strategy (40%): 
    • Develop and direct marketing strategy and tactical marketing plans to promote NGS’s core products, services, programs and initiatives to drive engagement, acquisition, growth and retention.
  • Campaign Execution (40%): 
    • Manage the development, review and dissemination of omnichannel campaign collateral including paid digital marketing, email, advertising, and direct mail.
    • Coordinate staff, contractors, and vendors to support marketing strategy, timelines, budget, and deadlines.
    • Manage project plans, schedules and processes.
  • Performance Optimization (20%): 
    • Work with business owners, channel managers, and data analysts to develop campaign success.
    • Track campaign results, analyze data, develop campaign reports, and create action plans for campaign improvements and optimizations.
    • Identify where current marketing processes can be improved or where they may need to be developed.
    • Stays engaged in market trends and competition through market research and planning.

What You’ll Bring

Education

Bachelor’s degree in a related field (Communications, Marketing, Business, etc.)

Experience

7+ years of experience in marketing or communications, preferably in a non-profit environment

Necessary Knowledge and Skills

  • Experience developing data-driven marketing plans
  • Aptitude for marketing data analysis and able to deliver strong measurable results
  • Expert knowledge of current marketing trends, preferably in the direct-to consumer space
  • Superior communication skills
  • Ability to establish and maintain efficient processes
  • Knowledge of digital marketing as well as CRM and email messaging tools
  • Destination Marketing experience is a plus

Supervision

May supervise one staff member, marketing agencies, media buying contractors, etc.

Salary Information

As a leading nonprofit organization, National Geographic Society offers competitive salary and total rewards to attract, develop, and retain an innovative and dynamic workforce.

The salary range for this position starts at $93,000.

Job Designation

Hybrid – At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Wednesday plus either Tuesday or Thursday. Because we recognize that we can effectively work remotely, this designation has been updated to provide more flexibility, both in the days staff choose to come into the office and how often they are expected to be at Base Camp. And of course, Hybrid staff are also always welcome to come in additional days each week if they prefer.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. 

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