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Manager, PR & Media Relations

National Geographic Society (NGS)

Washington, D.C.

Date Posted: 11/05/2022

How You’ll Contribute

The Communications Division uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world’s most trusted non-profit organizations and global brands. The team’s creative minds develop and execute mission-driven, on-brand and strategic communications, marketing, creative and impact media for the NGS and amplify this content on our own channels, across National Geographic Partners (NGP) and through outside partners and earned media. The team is composed of six integrated departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.

The Manager, PR and Media Relations is responsible for overseeing and executing media relations and communications strategies that helps raise awareness of the Society’s mission, community of Explorers, initiatives and the Society’s leadership. The Manager, PR and Media Relations will work with regional, national and international media to raise the overall profile of the National Geographic Society in alignment with the Society’s strategic plan and its commitment to diversity, equity and inclusion. This position will cultivate strategic and thoughtful media and visibility opportunities that help tell the story of the Society’s work to illuminate and protect the wonder of our world. This position will report to the Director, PR & Media Relations.

Your Impact

Responsibilities Include:

  • Manage external media relations and outreach, including the development of media pitches, press releases, talking points and messaging. Develop relationships with top-tier regional, national and international media outlets. Develop media briefings and guidance for media opportunities and interviews. Help manage and execute annual PR and earned media plan that secures visibility — proactively and reactively — for the National Geographic Society. (25%)
  • Contribute to the development of communications strategies for major Society milestones, moments, announcements, events and partnerships. Work with stakeholders from across the Communications Division and the Society to execute communications efforts. (25%)
  • Cultivate story opportunities for the Society’s leadership, subject matter experts, Explorers and major initiatives that align with the Society’s strategic plan and its commitment to diversity, equity and inclusion. (25%)
  • Oversee development of media lists and database. Develop metrics reports that highlight the impact of the Society’s reach. (10%)
  • Create reputational and crisis communications messaging and media strategy. Monitor potential and emerging issues and help develop organizational response. (10%)
  • Manage media training sessions for National Geographic spokespeople, including executives and Explorers. (5%)

What You’ll Bring

Education

Bachelor’s degree in Communications, Journalism or related field preferred

Minimum Years of Experience

5+ years of professional PR or communications experience required

3+ years of management experience preferred

Necessary Knowledge and Skills

  • Experience pitching media outlets across platforms, including print, broadcast and digital
  • Experience working in a matrixed organization and ability to work closely with high-level executives and spokespeople
  • Strong writing, editing and proofreading skills
  • Knowledge of news media including print, digital, and broadcast
  • Knowledge of media database and tracking tools
  • Strong news judgment and ability to work independently under tight deadlines while managing multiple projects

Supervision

0-1 direct reports

Salary Information

As a leading nonprofit organization, National Geographic Society offers competitive salary and total rewards to attract, develop, and retain an innovative and dynamic workforce.

The salary range for this position starts at $77,000.

Job Designation

Hybrid – At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Wednesday plus either Tuesday or Thursday. Because we recognize that we can effectively work remotely, this designation has been updated to provide more flexibility, both in the days staff choose to come into the office and how often they are expected to be at Base Camp. And of course, Hybrid staff are also always welcome to come in additional days each week if they prefer.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. 

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