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Director of Integrated Marketing Communications

Fontbonne University

St. Louis, Missouri

Date Posted: 11/04/2022

Believing that diversity contributes to academic excellence and to rich and rewarding communities, Fontbonne University is committed to recruiting and retaining a diverse faculty, staff and student body. Candidates from historically under-represented groups, whose work furthers our diversity and inclusion efforts and who bring to campus varied life experiences, perspectives and backgrounds are especially encouraged to apply.

Fontbonne University invites applications for a Director of Integrated Marketing Communications who will direct, develop, promote, and implement strategies and programs proactively to strengthen and maintain Fontbonne’s positive image, relationships with constituents and advancement activities on Fontbonne’s campus, and throughout the local region, nation, and world. With specialized attention toward student recruitment communications and projects that directly impact new student enrollment, the Director will lead and execute comprehensive and effective marketing and communications plans that directly support Fontbonne’s strategic goals. This position reports to the Vice President for Enrollment Management, Marketing and Communications.

 Duties & Expectations

Strategic Planning, Assessment and Analysis: Plan and lead the implementation of overall strategies for all marketing and communications on behalf of Fontbonne to raise the school’s visibility, advance its brand, and articulate clear messaging to internal and external constituencies. Create reports and analyze reporting efforts for the measurement of website traffic, leads and revenue generated through marketing segments and campaigns. Utilizing reporting/analytics collaborate with Marketing and Communications staff to define and drive plans for content marketing assets such as blogs, email campaigns, webinars, white papers, infographics, etc. Coordinates with vendors and internal team members to produce analytics/reporting on a regular basis. Provides ad hoc reports as requested by the Vice President for Enrollment Management, Marketing and Communications.

 Information Management and Collaboration: Develop and maintain a repository of information for Fontbonne programs, facts, community distinctions, statistics, and history. Represent Fontbonne and routinely execute informational sessions to share and gather information from internal and external stakeholders. Manage internal and external partners and stakeholders, utilizing a proactive approach and exceptional communication skills to execute across multiple cultural perspectives. Act as a player-coach, managing the Marketing and Communications team and serving as a brand steward to all school divisions to ensure cohesion across our programs.

Message Development and Implementation: Develop strategic communication plans for Fontbonne University and lead the Marketing and Communications department, which implements these plans across all communication channels. Curate, develop, and communicate Fontbonne’s compelling story. This message should lead to increased admission applications and should support the efforts of Advancement.

Promoting Visibility and Public Relations: Develop, oversee, and implement external and campus communications strategies. Manage and execute strategies to cultivate media relations strategies and placements. Ensure Fontbonne’s brand and reputation are strengthened by promoting and sharing new developments, distinctions, and thought leadership. Coordinate training sessions on media engagement and communication practices. Develop and manage a crisis communication plan.

Staff and Vendor Oversight: Supervise, mentor, and develop Marketing and Communications department staff. Assess effectiveness and manage operational improvement plans. Determine the need for out-sourcing of projects and/or targeted job elements as appropriate based on skills needed or other circumstances. Prioritize Fontbonne’s best interests, brand and reputation, and financial resources by appropriately managing, monitoring, and assessing the performance and quality of out-sourced projects. Work with agency partners and team members to devise and continuously improve SEO/SEM strategy and execution. This work culminates with SEO/SEM Strategies, Email marketing, Content marketing, and Marketing technologies, and more to drive enrollment growth.

Budget Oversight: Oversee Marketing and Communications budget and vendor contracts. Provide final approval for financial transactions and purchasing. Create and maintain a system for effective monitoring of budget and inventory.

 How to Apply

Please navigate to the Employment page on the Fontbonne website (link below). Click on the job posting and then select one of the blue-highlighted “Apply” buttons at the bottom of the page to begin your application.

https://www.fontbonne.edu/about-us/employment/

 Excellent Benefit Package offered including Medical, Dental, Vision, Life/AD&D and Disability insurance, Paid Vacation/Sick Leave, a large number of paid office holidays and 403(b) Retirement Plan with matching contributions. Tuition Remission benefits available for employee and eligible spouse/dependents.

NOTE: Educational Transcripts and Certification Documentation may be requested during the interview process.

A standard background check will be done prior to hiring.

Director, Human Resources

Fontbonne University

6800 Wydown Blvd.

St. Louis, MO 63105

Email: sloher@fontbonne.edu

 Our Mission & Vision

Fontbonne University, a Catholic institution founded by the Sisters of St. Joseph of Carondelet, provides transformative education committed to the common good, inspiring students to become global citizens who think critically and act ethically to create a more just world.

 About Fontbonne University

Fontbonne University is a vibrant and strong academic institution located in the Clayton suburb within the St. Louis metropolitan area. We were founded by the Sisters of St. Joseph of Carondelet and established in the Catholic tradition, yet we serve and welcome a diverse group of students from all faiths, cultures, backgrounds, and beliefs. With nearly 1,000 students enrolled, we offer Division III athletics, a large range of student organizations, and more than 100 undergraduate, graduate, and doctoral programs. Fontbonne University is uniquely situated to offer the best of city sights and scenes coupled with beautiful and historic homes and neighborhoods.

Believing that diversity contributes to academic excellence and to rich and rewarding communities, Fontbonne University is committed to recruiting and retaining a diverse faculty, staff and student body. Candidates from historically under-represented groups, whose work furthers our diversity and inclusion efforts and who bring to campus varied life experiences, perspectives and backgrounds are especially encouraged to apply.

Open your mind. Follow your heart. Take the leap. Challenging, welcoming, affordable. Fontbonne will prepare you for an engaged and rewarding life, no matter how you’re called to serve.

Required Education & Experience

  • Bachelor’s degree preferably in marketing, communication, public relations, advertising, or related field.
  • At least seven years in marketing and communication, and with progressive roles and duties.
  • Experience building brands through concept development, Web site design, identity design and marketing campaign development and implementation, including in online/digital environments.
  • Demonstrated knowledge of market research principles and applications.
  • Valid driver’s license required.

 Preferred Education & Experience

  • Master’s degree in marketing, communications, advertising, or related field.
  • Ten years or more of demonstrated success working in undergraduate admissions at an accredited, non-profit college or university.
  • Demonstrated knowledge and experience in applying principles of integrated marketing in higher education to support enrollment efforts and advance the brand of an institution.
  • At least 3 years of supervisory experience.
  • Demonstrated success in supporting CRM systems to manage recruitment communications and student engagement.
  • Demonstrated success working with underrepresented students and communities.
  • Demonstrated analytical and budgetary skills.
  • Demonstrated ability to motivate and develop individual staff with varying levels of experience.
  • Demonstrated success cultivating and managing positive and fruitful relationships with internal and external constituents.
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