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Director, Global Brand Strategy and Activation

The Nature Conservancy

Arlington, Virginia

Date Posted: 4/5/21

ISO: A Cross-Cultural Marketing Leader

Are you a creative, highly experienced marketer who loves to inspire others through bold, audience-centric stories? Do you have a talent for touching hearts and minds across different cultures and lived experiences? The Nature Conservancy is looking for you – a Director of Global Brand Strategy and Activation with a solid grounding in diversity, equity and inclusion to join our team. The ideal candidate for this role will marry sophisticated leadership and relationship management skills with a strong integrated marketing background to help grow TNC’s unique brand into a global icon in support of our mission.

We are an equal opportunity employer with a commitment to engaging the skills and leadership of people of color, LGBTQ persons, and other individuals from diverse backgrounds. People from these and other historically marginalized backgrounds are encouraged to apply.

More About the Nature Conservancy

Evolving since 1951, The Nature Conservancy (TNC) is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that people and nature can thrive together. Working in over 80 countries and territories, and across all 50 states, we are tackling climate change, conserving lands, and protecting waters and oceans at unprecedented scale. Our vision is a world where the diversity of life thrives, and people are moved to care for nature – both for its own sake and for the ways it enriches our everyday lives.

While our vision is global, our commitment is local; we build solutions together with communities, governments and businesses on the issues unfolding right in their backyards. At the heart of this work are relationships, and they are guided by a respect for all people, honor for communities and culture, and an unwavering commitment to diversity.

To learn more, visit or follow @nature_press on Twitter.

More About the Role

The Director of Global Brand Strategy and Activation will serve as a thought leader, adept and ready to help TNC develop breakthrough marketing and communications strategies that build awareness while strengthening affinity and engagement with TNC’s mission around the world. With a bird’s eye view, the ideal candidate will develop and execute an integrated strategy to build the value of TNC’s brand with a set of high potential, international audiences. Leading with a cohesive message and culturally tailored brand experiences, the Director and the team will spark demand for TNC products and services, forge new partnerships, and inspire conservation action for new people and places. The Director, Global Brand Strategy and Activation will work hand in hand with executive leadership to advance this powerful, coordinated effort.

What the Work Looks Like

  • Develop breakthrough brand strategies informed by fresh, people-powered insights.
  • Collaborate with the Marketing and Communications Leadership Team to implement those strategies for specific target audiences on an ongoing basis, as well as on specific brand activations – distinct interactive campaigns, events, and digital experiences – all with the goal of raising awareness of TNC’s mission and overall brand recognition, particularly with new audiences.
  • Craft visionary, actionable marketing briefs that inspire colleagues to deliver results-oriented work setting the TNC brand apart from other conservation groups.
  • Facilitate and inspire collaboration with other TNC Business Units to create marketing & communications plans that support global conservation strategies.
  • Strive to be resourceful and inventive, working across TNC and its array of partners, from local community, media, NGO, and corporate worlds. Partner with regional/global marketing leads on development and alignment of their marketing plans, inspiring and empowering them to animate TNC’s narratives in a globally consistent, yet locally relevant, way.
  • Collaborate with the Global Communications and Corporate Partnership teams on a thought-leadership approach that showcases TNC’s global strategies, solutions, and partnerships, to position TNC as an innovative conservation brand and communicator.
  • Leverage TNC’s communications efforts in an authentic multilingual, multicultural program aimed at building TNC´s reputation as a profoundly global organization.
  • Complement the Chief Marketing and Communications Officer’s strategic planning and decision-making horsepower and provide outside perspective.

What Success Looks Like

  • Global awareness that TNC has helped millions of people around the world by addressing the climate and biodiversity crisis through its large-scale, science-based conservation work
  • Inclusive engagement of an array of new stakeholders that include young and diverse advocates, activists, and thought leaders, joined together in support of TNC’s mission
  • A thoughtful marketing and communications roadmap that guides TNC’s journey as it generates resources and activates a global community to protect land, water, and people – especially those people most vulnerable to the destructive effects of climate change and biodiversity loss
  • 10,000,000 people worldwide wearing a TNC t-shirt, sporting a TNC tattoo, or toting a treasure in a TNC tote bag (50% of whom are under age 30)

Minimum Qualifications You Must Bring

  • A Bachelor’s degree in a related field, at least three years of experience at a senior management level, and a minimum of 10 years of experience.
  • Experience leading a large multidisciplinary team or complex program.
  • Experience in cultivating and managing relationships with senior level executives, Board of Trustees, Board of Directors and/or external marketing contacts.
  • Experience in fostering an environment of creativity, collaboration, and professional growth.
  • Experience in managing programs, including broad financial responsibility and measuring results of strategic plans and programs.
  • Experience with evolving marketing and communications strategies to reflect changing needs and opportunities.

What the Best Strongest Candidates Will Also Bring

  • A proven track record in campaign development and brand storytelling.
  • Demonstrated ability to develop clear, targeted, interwoven branding, marketing, and communications strategies tailored for different audiences and channels.
  • Exceptional leadership and collaboration skills, and ability to build strong partnerships with cross-functional teams at all levels across the organization, and agency partners, to facilitate team success.
  • NGO branding experience; storytelling in the conservation space a plus.
  • Keen eye for details, without losing sight of the big picture.
  • Able to articulate and positively orchestrate complex marketing and communications plans across multiple teams.
  • Global or international-facing work experience.
  • Articulating a keen understanding of one’s own race, culture, and identity and how it fits into the staff and partner environment, as well as the world at large.
  • Modeling vulnerability and accountability.
  • Multilingual skills, and multi-cultural or cross-cultural professional experience.
  • Management experience including ability to motivate, lead, set objectives, manage performance and help with conflict resolution on a large multi-disciplinary team.

How to Apply

To apply to position number 49593, submit resume (required) and cover letter separately using the upload buttons. Applications will be reviewed in the order they’re received and the position will remain open until filled.

Click “submit” to apply for the position or “save for later” to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration.

If you experience technical issues, please refer to our applicant user guide or contact

The Nature Conservancy is an Equal Opportunity Employer

Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.

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