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Content Marketing Manager

Heluna Health

City of Industry, California

Date Posted: 4/6/21

Heluna Health is a national nonprofit leader in providing program and support services to optimize population health for more than 500 health and social service initiatives. Heluna Health is also an innovator of direct service programs, including the largest nonprofit network of WIC centers in the nation. The agency also offers a full range of program development, personnel, financial, and grant management solutions to researchers, universities, consortia, government agencies, community organizations population health practitioners so they can focus on what they do best – helping more people live healthy and productive lives. Visit www.helunahealth.org to learn more about how you can make an impact by joining our team.

Position Summary

Reporting to the director of marketing and communications, the content marketing manager will support the marketing and communications department in developing and managing an editorial strategy and calendar, and producing content for distribution across channels and platforms. As the content expert, you will work collaboratively with the director, marketing and communications manager, and across teams to execute on the agency’s marketing and communications strategy and plan. You will help the agency elevate its brand awareness and thought leadership, increase visibility of our programs and clients, reach and engage new clients and donors, expand into new markets, and meet Heluna Health’s mission to improve the health and well-being of our communities. You will be responsible for developing stories, articles, reports, and other content pieces that the agency can promote across social media, websites, email campaigns, video, internal communications, and other channels. The person in this role will execute and project manage an inbound marketing strategy, and coordinate with all subject matter expert contributors, including our internal HR, contracts and grants management, program, and advancements teams, as well as external clients and partners. As an ambassador for Heluna Health’s brand, you will ultimately be responsible for the agency’s editorial voice. If you are someone who has strong B2B content strategy experience, and is proactive, organized, flexible, and passionate about health equity and social impact communications, this role may be a great fit for you.

Should you be selected for this role, you will begin by working remotely due to the COVID-19 pandemic and will transition to working in our City of Industry, CA headquarters office once it is deemed safe to do so.

Essential Responsibilities

  • Content marketing strategy: work with the director of marketing and communications to define and drive our brand, service line, employee experience, thought leadership, and educational narratives, and accelerate the expansion of Heluna Health’s content marketing strategy across a variety of channels
  • Content development: research, source and write stories to develop inbound marketing content, e.g. email campaigns, promotional materials, ads, editorial content, thought leadership pieces, web articles/blog posts, client and staff profiles, landing pages, collateral, interactive media, and other formats, with an eye towards SEO
  • Social media content: write and source content for the social media components of our editorial calendar, and support the marketing and communications manager in managing our social media calendar
  • Collateral and report development: lead content development, manage copy editing process, and coordinate with internal and external content experts to produce collateral pieces, service line materials, impact reports, and long-form pieces
  • Email marketing and website content management: draft, manage and edit email and website campaign content and other internal and external content pieces for email and website landing pages, supporting SEO and organic traffic growth; creating, updating and enhancing content that adheres to format, content and style guidelines, with consideration to usability and ensuring accuracy, consistency and quality
  • Style guide development and management: create internal writing style guides for our brand/s, services lines, and programs, as needed, to ensure consistent use of key messaging and messaging frameworks
  • Project management: develop and manage processes, tasks and timelines to ensure smooth execution of content projects with multiple stakeholders
  • Trends and best practices: regularly seek opportunities to learn and adapt to current and upcoming industry trends and best practices
  • Other related tasks, as assigned

Qualifications

  • Three+ years of experience in B2B marketing with some exposure to nonprofits or social enterprises; bonus points for experience in public health, social services, health equity, or other areas of social impact
  • Experience in editorial and strategic content marketing
  • Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
  • Outstanding editing capabilities
  • Loves storytelling and has the ability to turn data into compelling narratives, with excellent communication, writing, and editing skills
  • A strategic thinker capable of generating narratives that build awareness for our brand, mission, earned revenue streams, and thought leadership
  • Track record of developing and managing a robust editorial calendar
  • Deep knowledge of various writing styles and manuals of style
  • Keen attention to detail and the ability to manage competing priorities on parallel schedules
  • Proven skills across marketing disciplines including, creation, digital marketing, social media, and brand management
  • Excellent written and oral communication skills, including proven success in presenting ideas and concepts effectively and persuasively to individuals across a broad spectrum of roles—from program participants to Board members
  • Knowledge and proficiency in MS Office Suite, Adobe Acrobat, LinkedIn, Facebook and Twitter publishing tools, MailChimp, and G Suite
  • Demonstrated ability to set and manage priorities under tight deadlines with an outcomes-oriented approach
  • A self-starter, who will take the initiative to lead and drive improvements independently
  • Flexible, positive, works well in a culturally diverse environment, and brings a commitment to equity and inclusion to their work

Education and Experience

  • Bachelor’s degree in marketing, communications or related field; OR eight years of equivalent experience without a post-secondary education degree
  • 3-5 years of marketing and communications experience, preferably in the social impact field

Compensation

$60-70k annually

To Apply

Please submit a resume, cover letter, and two writing samples that demonstrate your writing and content strategy skills. In your cover letter, please include a brief statement about how you would bring health equity values to this role.

Physical Demands

  • Stand Occasionally
  • Walk Occasionally
  • Sit Frequently
  • Handling / Fingering Occasionally
  • Reach Outward Occasionally
  • Reach Above Shoulder Occasionally
  • Climb, Crawl, Kneel, Bend Occasionally
  • Lift / Carry Occasionally – Up to 20 lbs
  • Push/Pull Occasionally – Up to 20 lbs
  • See Constantly

Work Environment

General office setting, indoors, temperature controlled

EEOC STATEMENT

It is the policy of Heluna Health to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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