The Homeless Children's Playtime Project
Date Posted: 11/11/2022
ESSENTIAL DUTIES AND RESPONSIBILITIES
- In conjunction with Playtime’s leadership team, design a strategic communications strategy that will foster Playtime’s goals and objectives, and increase Playtime’s visibility with regional leaders, volunteers, donors, client families and other key identified audiences.
- Oversee the creation of marketing and communications collateral including speeches, scripts, and photographs, on-line communications, donor communications, and marketing materials, to ensure that it is consistent with Playtime’s brand.
- Chart the course for Playtime’s marketing and outreach strategy to Playtime’s client families and site partners to help promote Playtime among key audiences to grow our programs.
- Draft proposals for special communications projects; present and promote these projects to Playtime’s leadership team. Provide editing to Playtime documents across departments.
- Seek and implement new methods and creative strategies to increase internal and external awareness of key events and changes at Playtime including the launch of new services and locations, fundraising campaigns, special events, and other topics of interest.
- Define key performance indicators for each communications channel to grow Playtime’s online impact. Monitor and report on each campaign’s level of success.
- Ensure Playtime’s website is dynamic, updated frequently, and consistent with best practices to engage with our audiences in an impactful way.
- Consider ways Playtime can tell its story through a variety of creative channels including videos and print.
- Work with Playtime leadership to create internal communications protocols and initiatives that will convey important information as/when needed and consider employee morale.
- Coordinate and collaborate with colleagues to meet program and advocacy communication needs.
- Represent Playtime in a variety of settings and help prepare the team to represent Playtime.
- Take photographs at Playtime sites and events, requiring occasional evening and weekend hours.
- Respond to communication-related issues in a timely manner.
- Answer community questions about Playtime services and supports.
- Provide team leadership and consultation based on communications best practices and talking points.
- Identify emerging issues and trends around family homelessness, child development, poverty, and resilience.
- Identify and cultivate relationships with strategic partners and funders.
This job has no supervisory responsibilities beyond supervision of communications intern when needed.
EDUCATION and EXPERIENCE
- Bachelor’s degree in marketing, communications, journalism, public relations, or related field required. Master’s degree is preferred.
- At least three (3) to five (5) years of experience in a similar role, preferably in a non-profit setting.
- Proven success designing and executing marketing and communications strategies and campaigns.
- Outstanding storyteller and ability to develop a story telling culture in an organization
- Strong knowledge of communication practices and techniques.
- Outstanding written and verbal communication skills.
- Excellent organizational skills with the ability to multi-task, work under pressure, and meet deadlines required.
- Strong interpersonal, leadership, and customer service skills required.
- Equivalent combination of experience and education.
- Must be PC proficient and able to thrive in a fast-paced setting
- Experience with MS Office software (e.g., Word, Excel, PowerPoint)
- Experience with Adobe Suite (InDesign and Photoshop) and website platforms preferred
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to use hands to touch or feel a computer, keyboard, monitor, telephone, Smart Phone, and talk or hear when interacting with employees. The employee is frequently required to stand; walk and sit. The employee is occasionally required to reach with hands and arms. The employee may regularly lift and move 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and ability to adjust focus.