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Communications Director

National Presbyterian Church

Washington, D.C.

Date Posted: 11/12/2019

Position Description

The Communications Director is a full-time position on the management staff that is exempt from the provisions of the Fair Labor Standards Act. The Communications Director is responsible for internal and external messaging about the life and ministry of NPC using a variety of communication tools (bulletins, internet, mailings, publications, signage, exhibits, etc.). The Communications Director will also be directly involved in creating, communicating, and following up on the church’s requests for annual contributions. The general work week for this position is Monday through Friday with occasional evening and weekend responsibilities. This position works under the direct supervision of the Associate Pastor for Management/Assistant Head of Staff, working closely with and accountable to the Senior Pastor as Head of Staff.

Essential Functions

Overall Management

1. Develop overall communications strategies to align with the current NPC Strategic Plan.

2. Collaborate with staff and ministries in support of their communication needs, including regular programs and significant special efforts such as the Capital Campaign and major construction.

3. Develop and maintain consistent corporate identity standards for all communications, campus signage, and other visual forms.

4. Manage NPC’s web presence, service providers related to our website design and delivery, and oversee upgrades to our website.

5. Integrate NPC’s live-streamed worship services and programs into our communications strategy.

6. Use the Church Community Builder (CCB) database system as it relates to communications.

Budget Management

1. Create and manage communications budget.

2. Consult on other communications initiative costs within ministry budgets.

Hands-On

1. Working with appropriate resources, design and maintain a high quality web site for the church with appropriate tools and resources for users. Work with staff and volunteers in each ministry area to ensure each ministry is well represented on the web site.

2. Develop social media postings, monitor social media accounts, and engage social media communities, adjusting as necessary to new forms of social media.

3. Proactively engage staff on communications and promotional issues. Areas of particular focus are Worship, Care, Grow, Serve, Capital Campaign, and Capital Construction.

4. Provide communications support and materials for yearly initiatives such as: the annual report, conferences, and all-church events. Work closely with the Senior Pastor, Finance Director, and Stewardship Committee to support the annual stewardship campaign, quarterly giving statements, and other donor communications.

5. Support the development and production of worship bulletins (for all Sundays and special observances).

6. Produce advertising and promotional materials for worship services (street posters, banners, ads, etc.)

7. External Outreach – Manage media relations, communications, advertisements, press releases, and direct mail for community events. Act as the main contact person for all media inquiries.

8. Internal Communications – Gather information on news, upcoming events and activities, startup of classes and other programs and prepare concise summation messages to be sent on a regular, periodic basis to targeted interest groups of members, regular attenders, prospects, and guests of the congregation through relevant mediums such as: email, mailings, electronic kiosks, banners, brochures, newsletters, social media, and more.

9. Develop and manage the distribution of NPC’s weekly email and special emails as needed. 10. Record attendance at live-streamed services and programs; monitor and respond to comments from the livestream community; coordinate outreach to the livestream community.

Supervision / Relationships

1. Align with the Senior Pastor and senior management on communication goals and timelines.

2. Recruit, train and supervise Communications contractors.

3. Oversee outside vendors, including photographers, videographers, web developers and printers.

4. Attend / participate in staff meetings.

Core Competencies

A. Strategic Communication: Use available analytics, feedback, and resources to align NPC’s communications with the current NPC Strategic Plan and best practices.

B. WEB: Design, maintain, and manage the church’s website and broadcast email.

C. Social Media: develop and monitor posts, adjusting as necessary to new forms of social media.

D. Graphic Design: Design, prepare, and manage a wide range of communication efforts directed to external and internal groups.

E. Public Relations: establish relationships with local media and provide targeted community outreach for special events, acting as the contact person for all media inquiries.

F. Software: Fluency in MS Office (Word, Excel, Powerpoint) and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere).

Minimum Qualifications

A. A mature, personal relationship with Jesus Christ, showing continuing spiritual growth, moral and emotional strength, obedience to Biblical principles, and a demonstrated desire to enhance the ministry of the Church of Jesus Christ.

B. Ability to subscribe and adhere to the Church’s Biblical Standards for Christian Leaders.

C. Demonstrated ability to relate to people of all ages and to maintain a friendly, composed demeanor in all personal and telephone contacts.

D. Demonstrated ability to work creatively, cooperatively, and collegially with pastors, staff, parishioners, volunteers, and the general public.

E. Well versed in social media and modern communication tools.

F. Ability to manage multiple tasks simultaneously and effectively manage deadlines.

G. Ability to work independently and efficiently, with minimal supervision.

H. At least a Bachelor’s degree in communications, journalism, or a related field of study from a four-year college or university.

I. Ability to pass background screening checks to the Church’s satisfaction.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to perform successfully the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A. Strong communication skills in English, including listening, writing, and oral communication.

B. Regularly required to sit, stand, talk, walk, and hear.

C. Frequently required to climb stairs, reach with hands and arms and stoop, kneel, or crouch.

D. The employee is occasionally required to carry documents or items from one building to another on the church campus.

E. The employee must regularly lift and/or move up to 10-15 pounds

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