Skip to Content
1 Min Read

Where Have All the Eyeballs Gone?


If you think you’ve got a lock on visitors to your website, here’s some eye-opening news from the polling site FiveThirtyEight about fickle web consumption habits. (Thanks to Network member David Irons for tipping us off to this tidbit). 

FiveThirtyEight took a look at traffic rates recorded by a select group of “prominently political” and major news sites before and after November 4 to calculate post-election retention rates.

Of the 20 sites analyzed, three actually showed a bump in traffic: The Atlantic, Drudge Report, and Huffington Post. But the other 17, including major newspaper sites, such as The New York Times and Washington Post, all saw dips in traffic after the election.

Guess it’s exciting to read about the audacity of hope. But it’s not as much fun to read about the doom and gloom that’s dominating much of the current news coverage.

–Bruce Trachtenberg

Photo from skampy on Flickr.com – used with gratitude under a Creative Commons license — click photo for terms.

Subscribe

* indicates required

Join The Network

Community, learning, and leadership to help you do good, better.

Become a member