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Want to Create Change? Try Influence.


To successfully achieve big social change goals, it’s not enough to just identify the key decision makers. You also need a strategy for influencing them to do what you need them to do. In our latest Zero to Ninety segment, Kristen Grimm (@headspitfire), president of Spitfire Strategies, walks you through a field-tested approach for wielding influence to create change.

As she points out, the key to success is to avoid the blind spots that can derail even the best of intentions.

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Kristen recommends:

@socialgood (Mashable)
@SSIReview
@leila_c

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Further reading:

Spitfire’s Want Influence? Eliminate Your Blind Spots guide

Network for Good Nonprofit Marketing Blog

Stanford Social Innovation Review

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