Want to Create Change? Try Influence.
To successfully achieve big social change goals, it’s not enough to just identify the key decision makers. You also need a strategy for influencing them to do what you need them to do. In our latest Zero to Ninety segment, Kristen Grimm (@headspitfire), president of Spitfire Strategies, walks you through a field-tested approach for wielding influence to create change.
As she points out, the key to success is to avoid the blind spots that can derail even the best of intentions.
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