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Session Materials: The Merging of Communications and Program Activities Online


Just as new and emerging digital technologies are changing the nature of foundation communications, these new communications tools are also changing grantmaking at some foundations. In some respects, we may be seeing a merging of both grantmaking and communications.

This presentation discusses, how as part of the work of its Pioneer Portfolio, the Robert Wood Johnson Foundation (RWJF) is exploring growing connections between the worlds of video and computer games and health and health care and how RWJF reviewed and approached social media in order to integrate it into its Web site redesign, as well as to ensure its place in the day-to-day work of program staff participating in projects.

This presentation discussed some of the recent findings from MacArthur Foundation’s new digital media and learning initiative, which is exploring how digital media are changing the way young people learn, play, socialize and participate in civic life.

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