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Tapping The Power Of The Hidden Brain (VIDEO)

How do your target audiences decide to listen to you or not? How can understanding the decision-making process make you smarter and more effective in your communications?

To help answer those questions, we invited Shankar Vedantam, a science correspondent for NPR, and author of The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives, as the most recent speaker in our Science of Communications Series, co-sponsored by Spitfire Strategies.

Below is a recording of Vedantam’s talk delivered earlier this year in Washington, D.C. .

The Science of Communication series is jointly sponsored by the Communications Network and Spitfire Strategies. Go here for more information or to receive notices of upcoming events.

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