Tapping The Power Of The Hidden Brain (VIDEO)
How do your target audiences decide to listen to you or not? How can understanding the decision-making process make you smarter and more effective in your communications?
To help answer those questions, we invited Shankar Vedantam, a science correspondent for NPR, and author of The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives, as the most recent speaker in our Science of Communications Series, co-sponsored by Spitfire Strategies.
Below is a recording of Vedantam’s talk delivered earlier this year in Washington, D.C. .