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Making a Return Visit to the Message House

In a blog post last April, we featured a unique tool the John S. and James L. Knight Foundation had recently begun using — what it called a “message house” — to help team members stay on point when talking the media, giving presentations, etc.

We recently checked in with Marc Fest, vice president of communications for the Knight Foundation, a self-professed message evangelist and asked him to share his thoughts on video on how the tool was being used, and what difference it’s making.

As Fest explains, in the first of two videos below, it’s now routine for people inside Knight to ask for their “message house.”

In this second video, Fest talks about the key elements that go into the construction of a message house:

(If you want to try using a message house yourself, you can download a Word template of a message house here.)

What do you think?  Are you going to build a message house for your foundation? Or do you have your own tool others should know about?

–Bruce Trachtenberg


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