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How DoSomething.org Gets It Done


No matter how many messages you tweet, post to Facebook or promote via Instagram, online advocacy campaigns only work when people respond to calls for action.

But in today’s message-saturated environment, how do you get people–especially 13- to 25-year-olds–to pay attention and then get them to do something?

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Naomi Hirabayashi

In this episode of SmartCast, Naomi Hirabayashi, chief marketing officer for one of the largest organizations for young people and social change in the United State, DoSomething.org, discusses how her organization successfully harnesses its 2.5 million members to take action on everything to preventing texting and driving to getting young people to donate jeans to homeless teens.

Among the most important lessons DoSomething.org has learned about online advocacy: just telling someone to do something because it feels good or it’s nice is not enough.

Your turn to do something: listen to our latest SmartCast below and learn how to be more effective at using online advocacy as a tool to help improve people’s lives.

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You can also download episodes of SmartCast or subscribe via iTunes.

For more, here are additional resources, including ones mentioned in the podcast:

Move On.org is a community of more than 8 million Americans from all walks of life who use innovative technology to lead, participate in, and win campaigns for progressive change.

Mom’sRising takes on the most critical issues facing women, mothers, and families by educating the public and mobilizing massive grassroots actions.

ColorofChange exists to strengthen Black America’s political voice by empowering its members to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.

Change.org is the world’s largest petition platform, empowering people everywhere to create the change they want to see.

Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender (LGBT) equality. As mentioned by Naomi, HRC is most widely known for its online equal sign campaign.

KickStarter is a funding platform for creative projects. Since its launch on April 28, 2009, over $1 billion has been pledged by more than 5 million people, funding more than 60,000 creative projects.

Indiegogo is a way for people all over the world to join forces to make ideas happen. Since 2008, millions of contributors have empowered hundreds of thousands of inventors, musicians, do-gooders, filmmakers – and many more – to bring their dreams to life.

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