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Ask any “development” consultant (itself a genteelism for “fundraising”) and not one of them will tell you that she or he does anything so crass as raise money. They SEEK FUNDING. Nonprofit organizations, because they pursue only the loftiest ideals, do not spend money. They APPLY FUNDING, or they FUND.

One good exercise for any foundation writer would be to pick some paper at random from the shelf, strike out every instance of FUNDING, and substitute the phrase “worldly lucre.” This would do no service to either clarity or good taste, but it would be a profoundly therapeutic exercise. It would illustrate, by contrast, that the word “money” is actually a perfectly neutral way to describe what makes the philanthropic world go around. Avoiding it, especially in favor of the puffed-up FUNDING, is evasive and unnecessary.


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