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Meet Your Audiences Where They Are

When you want to reach new audiences, what do you do?  How do you go beyond the limitations of emailing to targeted lists or even posting to your website? Tweeting can help, but what if people don’t click through the attached links?

For the German Marshall Fund of the United States (GMF), which produces about a dozen papers a month focused on topics related to its work on transatlantic relations, the answer is Scribd.

As Will Bohlen, director of communications, explains in this brief video, this special social media publishing service helps GMF “meet people where they are” instead of going out looking for them. Watch the video and see, and let us know what you think. Also share tools you might be using that also are helping your organization reach audiences key to your mission.

–Bruce Trachtenberg


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