ComNet15 Recap: The Art of the Social Blockbuster
This presentation was given by Atlantic Media Strategies at ComNet15, The Communications Network’s 2015 annual conference. The presentation was part of the pre-conference workshop, The Art of the Social Blockbuster: Building Audience on Today’s Web. The workshop was led by Jean Ellen Cowgill, president of Atlantic Media Strategies.
The explosive growth of mobile and social platforms has transformed how we find, read, and share. Today, we expect content to meet us where, when, and how we want it.
For brands, it’s not enough to put stories or research “out there” and expect an audience to assemble. To build audience in this environment, organizations must align their content and distribution efforts with the habits and fascinations of the modern reader.
Applying lessons from Atlantic Media’s award-winning properties (The Atlantic, Quartz, CityLab, National Journal, Government Executive) and the wider web, Jean Ellen Cowgill discusses the art of planning, crafting and promoting stories to capture and keep the attention of modern audiences. After viewing this presentation, you will walk away with a clear understanding of modern reader mindsets, effective content strategies, and proven tactics for growing audience and engagement.
If you’d like to learn more from Atlantic Media Strategies, check out our webinar replay, Lessons from The Atlantic: Bridging the Curiosity Gap.