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ComNet15 Recap: Telling Stories with Data

This presentation was given by Carson Research Consulting at ComNet15, The Communications Network’s 2015 annual conference. The presentation was part of the pre-conference workshop, Telling Stories with Data. The workshop was led by Taj Carson, CEO, Carson Research Consulting.

Telling stories with data is not the same as lying with statistics. Every good communicators knows that storytelling is a compelling way to make your case, change hearts and minds, and create change.

At the same time, we are all being encouraged to bring data to our conversations, to show evidence that backs up the stories we are telling about our causes, organizations, and clients.

How you bring data to the art of storytelling? It’s hard work, making your left and right brain play nice together, but when you measure what matters, create compelling stories, and then tell those stories using powerful visuals, you engage the whole person, heart and mind.

This presentation will help you identify what’s important all along the path to creating compelling visual stories. It will also help you identify ways to choose and measure outcomes, how to create powerful stories with the data you have, and what the best practices are for visualizing that data.

If you’d like to learn more about telling stories with data, check out Change Agent: The Imperfect Science of Evaluating Communications.


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