ComNet15 Recap: Building a Sustainable Content Strategy
This presentation was given by Threespot at ComNet15, The Communications Network’s 2015 annual conference. The presentation was part of the pre-conference workshop, Building a Sustainable Content Strategy. The workshop was led by Nitya Chambers, Director of Content Strategy, Threespot; Ashley Lusk, Content and Social Media Strategist, Threespot; Jamie Perez, Creative Director, Threespot.
Your organization has amazing stories to tell — about the people you work with and for, your broader mission, your strategy. Content is an essential cornerstone of engagement with audiences and stakeholders. But how do you create a content strategy that connects to your mission and is sustainable within available resources?
This presentation will help you get your arms around your organization’s content strategy and make it work. Whether you’re new to the subject or a practiced hand looking for new perspectives and discussion with the like-minded, this presentation intends to engage and inspire with tips, shared experience, and pragmatic tools that can make a difference.
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