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Communications Must Be Part of a Foundation’s Culture (VIDEO)

Over the past several months, the Communications Network has had the great privilege of working with the Council on Foundations on creating a new version of its long running Wilmer Shields Rich Awards for honoring excellence in foundation communications. Finishing touches are being put on the new awards program, which will spotlight how communications strategies can help achieve program goals and further organizational missions. A call for entries for 2013 will be issued shortly.

One of the people who has helped guide the discussion about the awards and why it’s essential for foundations to make effective use of communications to advance their missions has been Jeff Clarke, who is concluding his term at the end of this month as interim president and ceo of the Council.

We recently asked Clarke about why he thinks communications should matter to foundations.

In the brief video below, Clarke shares his belief that “communications is not a function” and if not already, must be a key element of a foundation’s culture and integrated into the work it does to build stronger communities and help improve lives.  “Communications,” he adds, is a “job responsibility for everybody” in the organization.

We couldn’t agree more.  How about you?

Video: Susan Herr, PhilanthroMedia


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