Blog Offers Advice On Marketing Social Change Programs to Women
Lisa Witter and Lisa Chen, co-authors of the book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them, have launched Shespotter.com, a blog devoted to the art and science of marketing effectively to women. According to Witter and Chen, women are the not-so-secret-secret to making political and cultural change because they give, vote and volunteer more than men do.
Witter and Chen, who are senior strategists at Fenton Communications, say Shespotter.com touches on everything from the latest research on giving trends to marketing campaigns by both for-profit companies and nonprofits, and explores opportunities for connecting through social media like Facebook and Twitter. The blog also offers insights into the four principles Witter and Chen describe in The She Spot –Care, Connect, Cultivate and Control – that are critical for reaching women.
For a past Communications Network webinar with the book’s co-authors, click here.