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American Opportunity: Communications Toolkit from the Opportunity Agenda, Spin Project

The Opportunity Agenda and The SPIN Project have produced American Opportunity: A Communications Toolkit.

Intended to help leaders and organizations strengthen their communications in ways that build broader and more lasting support for social justice in the United States, the toolkit introduces the Opportunity Frame – a communications approach designed to greatly expand the constituency for positive social change. The kit also includes case studies of campaigns that have successfully used elements of the Opportunity Frame and concrete tools to help organizations working for social change apply this approach to their own work.

.Download the toolkit (new window)


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