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Why Editorial Calendars Make Your Content Suck


This replay is made available courtesy of the Ad Council

In order to feed the insatiable content beast, many organizations use editorial calendars as the driver of their content planning like, “it’s National Pancake Day, let’s post!”

For this webinar, Ad Council partners with Ben Grossman, VP Strategy Director of Jack Morton Worldwide about why it might be time to kill—or at least innovate—the much beloved editorial calendar.

The webinar also features best practices and lessons learned about creating engaging and successful content.



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