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What Makes Your Audience Tick?


Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.

Communication can’t be one-size-fits-all.

Motivational Profiles can help you create strategies and content tailored to appeal to people according to their hopes and values, personality types, communication styles, and other attributes.

In this webinar, the team at Hattaway Communications shares three examples of audience profiles used by foundations and nonprofits to understand and engage different audiences in meaningful ways:

  • Millennial Profiles, designed to motivate young people with different motivations and personality types to take action to promote gender equality
  • Decisionmaker Profiles, segmenting an audience based on different mindsets about taking action to advance diversity in philanthropy
  • Grantee and Influencer Profiles, used by a foundation to design programs and communications strategies based on an in-depth understanding of grantees’ theories of change

Watch the replay below. For additional information, please visit Hattaway’s website.



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