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WEBINAR: The Science of Communicating to Busy People


This event has ended (replay below).

On this webinar, we will learn the science of writing so busy people will read and understand our messages.

Everyone is busy. That’s why we skim our emails, texts, forms, and mail. We will learn the practical cognitive science, and the six principles it generates. In addition to increasing the effectiveness of our messages, these principles make our communications kinder by being more respectful of busy readers’ time.

This session will:

  • llustrate that we don’t carefully read practical communications (emails, texts, forms, and mail). We skim. This has surprising implications for how we should write.
  • Provide an actionable checklist for participants and their teams to be more effective writers.



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