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WEBINAR: How to Make Your Media Projects Matter More


In Summer of 2017, an award-winning multi-media documentary called Life on Parole debuted on FRONTLINE and The New York Times. The series follows five people after their release from prison in Connecticut, and explores how the parole system affects their chances of success on the outside.

Behind the scenes, one funder (W.K. Kellogg Foundation), and one of the co-producers (Purple States) set out to assess the production’s reach and influence – something that can often prove challenging in these kinds of media investments; and  figure out how these stories could best be used to anchor discussions of policy and practice.

In this Communications Network webinar, we’ll be joined by:

  • Rebecca Noricks, Communications Officer, W.K. Kellogg Foundation
  • Cynthia Farrar, co-founder and CEO, Purple States
  • Fernando Bermejo, Program Director, Media Cloud

You’ll Learn:

  • Questions to ask before investing in media
  • How to target relevant aspects of an issue before production and during distribution
  • How to identify partners and structure collaboration between funders, grantees, and media partners
  • How to both maximize and measure your reach
  • Field-tested tools and strategies to guide your next media project
  • An introduction to Media Cloud – an open source platform that tracks how stories/ideas spread through media



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