WEBINAR: Do You Need to Change the Narrative About Your Cause?
Cultural narratives are common ideas about people and society that shape our perceptions of the way things are and our preferences for the way things should be.
Many changemakers struggle to overcome negative narratives that dominate public conversation and policy debates. These negative narratives thwart progress on myriad practices and policies that could make the world a better place.
In this webinar, hosted by Doug Hattaway, we’ll explore how you can turn the tables, disrupt negative narratives, and drive new ones. You’ll be introduced to a systematic approach to driving narrative change as well as research insights and language tested with the American public.
- Be introduced to a systematic approach to driving narrative change
- Get access to research insights and language tested with the American public
- Learn how to tailor various types of content using a new narrative
This webinar is a follow-up to Using Shared Values and Cognitive Science to Drive New Narratives.