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WEBINAR: Achieving Durable Attitude Change for Your Cause


An important goal of any narrative change strategy is to achieve durable attitude change—a shift in public attitudes that persists over time and resists counterattack.

This can seem like an insurmountable task, especially when it seems people are more divided on important issues than ever before. However, a look into one of the most contentious issues of our time, marriage equality, provides insight for success.

In this webinar, hosted by Doug Hattaway, you’ll be introduced to a framework you can use in your own work to shift attitudes about your cause.

You’ll learn:

  • The surprising science behind changing hearts and minds—for good.
  • The six steps of achieving durable attitude change.
  • How the process came to life through one of today’s most historic moments of social progress.
  • How to apply the steps to your cause.

This webinar is a follow-up to Do You Need to Change the Narrative About Your Cause?



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