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The Tipping Point — Engaging Your Influencers


As Malcolm Gladwell wrote in his international bestseller The Tipping Point, little things can make a big difference. When it comes to engaging with your audience online, a handful of “influencers” can spread your message out to 85% of your entire audience.

According to Gladwell, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”

If you’ve ever played Six Degrees of Kevin Bacon, you know just how powerful and far-reaching social networks are (and also how prolific an actor Kevin Bacon has been).

In this webinar, The Communications Network partners with co-founder Cheryl Contee to teach you how to harness the reach of your influencers.

You’ll learn:

  • What an influencer engagement strategy is, and why it matters
  • How to identify, engage, and empower influential folks on social media to get them to talk about your work
  • What success looks like

For more information, take a look at’s guide to influencer engagement.



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