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The Case for Character In Times of Uncertainty


“People with character are capable of a long obedience in the same direction, of staying attached to people and causes and callings consistently through thick and thin. . . . They are anchored by permanent attachments to important things.”

David Brooks, The Road to Character

On the eve of the inauguration of Donald Trump as the 45th President of the United States, many individuals and organizations are struggling to come to grips with, and sort through, historical precedents for this election and implications for the future. Some are focusing on the current landscape to look for clues to address the unknown. Others gaze inward for guidance and take comfort in the fact that perhaps we’ve been here before.

Communications Network Executive Director Sean Gibbons will join historian, author, and The History Factory CEO Bruce Weindruch to consider the proposition that an understanding of and adherence to one’s core character – whether personal or institutional – are essential to surviving and thriving in times of uncertainty. Drawing on examples of his work with some of the world’s legendary and most admired organizational cultures, Bruce will explore how organizations can look beyond the current buzzwords of “authenticity” and “storytelling” to successfully meet the mandate for change without losing character.

As a long-term motivational tool and a short-term tactical asset, your organization’s character is a timeless “Compass North” that can provide confidence as you navigate the uncharted waters of the days, weeks and years ahead.

Watch the full replay below.



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