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The Art of Using Social Science to Communicate for a Cause


Are you listening to what the science is telling you?

As we’ve seen in the groundbreaking strategies that won marriage equality, social science is transforming our understanding of how and why people are engaging with their world and the issues they deem important.

The academic community and their research are largely untapped resources that can exponentially improve the effectiveness of our communications, and help us answer questions like:

  • What makes people act for certain causes, but not for others?
  • What kinds of stories drive the most social change?
  • How does media work to shape our opinions and levels of engagement?

Bob McKinnon, President of GALEWiLL design, will lead this discussion by sharing how he engaged with academics in designing his new project on inequality, Moving Up: The Truth About Getting Ahead in America.

Joining him will be Mary Beth Oliver, a professor in Penn State University’s College of Communications, and Rachel Lise Ruttan of Northwestern University.

In this webinar, we’ll discuss how social science can amplify our impact, the places to find the right research for you, and how to partner with the academic community to marry its research interests with your causes.

You’ll learn:

  • What social science is telling about how to engage people on issues ranging from criminal justice reform to inequality and opportunity
  • How we can use social science to improve our communications and program work
  • How academic research can be applied to your work
  • How best to engage the academic community to discover more effective ways to communicate about your work

For more resources, see:

Watch the replay below.



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