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COVID-19 Virtual Roundtable: Adaptive Leadership — and the Role of Nonprofit Brand Strategy Now


This event has concluded.  Scroll down to find a full video replay.

This is a moment for adaptive leadership like none other.

But how do we adapt when we don’t know the full scope of the crisis?

At a moment of seemingly perpetual pivoting, what keeps us grounded?

On this Network virtual roundtable, we will be joined by Shaun Adamec and Craig Bida of Hairpin, who will offer a practical guide for nonprofit leaders, communicators, and strategists to navigate the here-and-now and use your foundation or nonprofit’s brand and mission to adjust, adapt, and accelerate.

We will explore:

  • The elements of foundation and nonprofit brand strategy
  • Why agile, adaptive brand strategy matters for foundations and nonprofits — especially now
  • How to design smart, strategic, data-driven brand strategy

Notes from the roundtable can be found here.


We’ve started a Coronavirus Crisis Comms Triage Kit — to share and crowdsource best practices, resources, and examples of effective crisis comms from foundations and nonprofits covering many of the tasks you’re likely attending to.



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