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COVID-19 Virtual Roundtable: Leadership Communications


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Chances are your work — where you do it — what you’re focusing on — has changed dramatically in the last week.

Yeah. Us too. And let’s not forget, we’re among the very fortunate.

The fact is, we’re all getting a crash course in crisis communications while trying to keep up with, well, everything. It’s a disorienting, turbulent time. And it will pass. But when? And at what cost? That’s entirely unclear.

What is clear is that this is a moment for leadership.

Particularly from foundations and nonprofits.

Please join us Wednesday, March 25th when Joanne Krell (Twitter:@libsy), founding partner at Defy Communications, former Vice President of Communications at the W.K. Kellogg Foundation, past Vice Chair of The Communications Network Board, and former Executive Director of Corporate Communications at General Motors, joins us to discuss leadership communications in this evolving-by-the-minute moment.

We’ll cover:

  • What and how do foundation and nonprofit leaders need to communicate about the COVID-19 pandemic?
  • Why strong internal communications are crucial right now — and what leaders should be doing/not doing
  • Why moral leadership matters — and how to think about it
  • How can leaders working in communications for good can be helpful in a time of great uncertainty and rapidly evolving event


Last week, we hosted a virtual roundtable with Spitfire Strategies‘s Kristen Grimm to talk about crisis comms 101. (You can find notes from the discussion here.)

We heard loud and clear that you want more of those virtual gatherings to help navigate the moment we’re in — so we’re doing more.

Notes from the roundtable can be found here.

Slides from the roundtable can be found here.


We’ve started a Coronavirus Crisis Comms Triage Kit — to share and crowdsource best practices, resources, and examples of effective crisis comms from foundations and nonprofits covering many of the tasks you’re likely attending to.



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