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Content Strategy for Social Good


Search for a definition of content strategy and you’ll likely find this: Content strategy refers to the planning, development, and management of content—written or in other media.

Put three content strategists in a room and you’ll walk away with six opinions of what content strategy is and what its purpose is.

But, we’ll all agree that content strategy is local. And that every foundation and nonprofit has content (even if you prefer to call it by a less jargony name).

It is a reflection of and response to who your organization is and its:
• Culture
• Goals
• Audiences and their culture
• Resource realities

There’s no one-size-fits-all route.

In this Communications Network, we partner with creative strategy agency Threespot. We aim for you to leave with scribbled notes of things that caught your attention — possibilities for your own organization and within your unique situation — and plenty of next steps.

Watch the replay below.

For more information, get in touch with Threespot on Twitter at @threespot.



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