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ComNetworkSEATTLE: The Science of Storytelling

ComNetLOCAL Event

Bill & Melinda Gates Foundation Discovery Center

What makes information stick? Our brains are hard-wired to learn through stories, and we all know a good story when we hear it, but we don’t know enough about what makes a story—whether in the media or in the classroom—compelling, persuasive, and memorable.

With six principles supported by research, this presentation will explore how to draw on social, cognitive and behavioral science to share information in ways that make people want to engage.

Ann Searight Christiano, Frank Karel Chair in Public Interest Communications, University of Florida
Annie Neimand, Frank Research Director, University of Florida
Matt Sheehan, Director of Stories and Emerging Platforms, University of Florida


We can head over to Streamline Tavern (174 Roy St.) for food and drinks afterwards. See you soon!


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